CARS – DELIVERY

OVERVIEW

There are several potential problems that can arise during the delivery process. Some common issues include:

Late delivery: The goods or services may not be delivered on time, which can be frustrating for the user.
Lost or damaged goods: The goods may be lost or damaged during transportation, which can result in financial loss for the sender and inconvenience for the user.
Incorrect delivery: The wrong goods or services may be delivered, which can result in additional time and effort required to resolve the issue.
Lack of communication: There may be a lack of communication between the sender and the user, which can make it difficult to track the delivery or resolve any issues that arise.
Access issues: There may be problems with access to the delivery location, such as if the user is not home when the delivery is attempted or if there are physical barriers that prevent the delivery from being made.

THE PROBLEM – OUR HYPOTHESIS

OVERVIEW – WHAT WE WANT TO IMPROVE

The problems associated with the deliveries of goods. The user has to be present at home/office, in a time interval and there are delays in deliveries, failed deliveries, …

We propose to create a delivery service in the trunk of the user’s car, so the client does not have to be aware of the process.

BENEFITS

By providing clients with a new service to deliver their shopping and improve the delivery experience, users will be able to receive it without waiting which results in a better experience.

THE SOLUTION

We present a new service: in-car Delivery, which allows fast and very comfortable deliveries directly to the car: The delivery company will be able to leave the packages in the trunk of the user’s car without he is being present. Based on the use of smart keys, through which the courier can have a unique access code to the trunk of customers’ cars and leave orders directly in the car.

The user will only have to drive back home, and their packages will already be in the trunk.

To request it, all the user has to do is configure an application with which the car in which he wants to receive the order will be linked with a single access for the delivery person. The courier will ask for some extra information such as the brand, model, and color of the car.

As soon as the user allows access to his car, he will be able to have full control of the delivery operation, and for example, block access to the car at any time through the application, as a security and precautionary measure.

Accessing some of the most recent models without the need for a key, the courier will have temporary (and single-use) authorization to open the customer’s trunk.

HIGHLIGHTS

There are several potential Highlights:

On-time delivery: The goods or services may be delivered on time.
Safe delivery: The goods may be delivered safely, ’cause the client doesn’t have any contact with de courier.
Lack of communication: There may be a lack of communication between the sender and the courier, which can make it difficult to track the delivery or resolve any issues that arise.
Access issues: There will not be problems with access to the delivery location, the user will send to the courier information such as localization, the brand, model, and color of the car..
One use: The user will be able to have full control of the delivery operation, and for example, block access to the car at any time through the application, as a security and precautionary measure.

HOW WE’LL DO IT

Using Head up, AR technology, and GPS, create an aid to improve sporty driving and projecting an image in the widescreen.

Activated / deactivated by buttons in the steering wheel
Possibility to add voice (like a rally co-driver)

Normal view

Track view

Track view with information

Track view brake signal

Track view throttle signal

Track view with information

Head up projecting the image in the widescreen

INSPIRATION

We have been inspired by video games, motorsports races TV infographics and Google Glasses interactivity

Video Game infographics

Moto GP TV infographics

Google Glasses

BENEFITS

Benefits for the brand:

Higher engagement of the customer with the brand
Brand enthusiast
Make ambassadors for the brand
More customers
Customer satisfaction
Enhance the sporting image of the brand
…

Benefits for the client:

Competitiveness
Improve times
Improve driving level
Analyze data
Compare with other drivers
…

OTHER APPLICATIONS

We can apply to drive more safely in difficult conditions (for example, applied to 4×4 vehicles or SUVs):

Sun driving

Night driving

Rain driving

Fog driving

Snow driving

PRODUCT DESIGN PROCESS

ROADMAP

We made a high-level roadmap, that outlines the steps and milestones that will be achieved in order to create the successful user experience for the product. It includes a timeline of key events and deadlines, as well as a list of the key features and functionalities that will be developed.

Working closed with Technical Team, stakeholders, clients, and other departments.

RESEARCH & BENCHMARK

The goal is to discover what the users think about this new type of navigation. To get a good data-gathering we made a research tasks such as Interviews, surveys, and field studies, …

Direct research has been created (drivers) interviewing them, and we focus on an indirect research to apply similar functionalities (video games, motorsport races, Google glasses, …).

USER TESTING

We made a user testing in a motorsport event in the Jarama circuit. We interview several drivers and ask them about the new feature, testing by real users. through focus groups, and by observing users as they interact with the new interface.

From the insights we gained from potential user interviews and research, we could map interactions, making it clear how customers use the search functionalities.

We had very good feedback, it exceeded expectations.